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70% of Brits are planning a 2020 staycation which could means as much as £27 billion gets added to the UK economy, according to research conducted by in January 2020

The growing trend for holidaying at home has sparked a hospitality jobs boom as hotels, restaurants and bars hire to keep up with demand. research suggests Brits plan to take a couple of UK breaks in 2020, resulting in an overall increase in the predicted number of staycations year on year with average staycation spend of £98 a night on accommodation and £40 per person dining in a restaurant.

Jobs boom as people stay local

The growing trend for holidaying at home has sparked a hospitality jobs boom as hotels, restaurants and bars hire to keep up with demand. More than 315,000 jobs were advertised on last year, with locations such as Bristol seeing a 14.5% YOY increase in job listings. Other areas seeing an increase in demand include Nottingham with a 10.5% increase in job listings and applications by 4.5%.

Bristol is also deemed by hospitality employees as one of the most in-demand areas to work, with it coming amongst the top three locations in the UK for hospitality job prospects. Manchester took the second spot and London first.

For 2020, the Lake District is the preferred staycation spot, with nearly half (45%) of people considering holidaying in this location. Cornwall (36%) and Edinburgh (30%) have come out top for potential staycations this year. People are also attracted to these areas due to their ‘foodie’ scene with 14% of people believing the south western county of Cornwall to be a top hotspot for this, alongside the likes of London (42%), Edinburgh (19%), Manchester (17%) and Birmingham (13%).

Top staycation hotspots for 2020

  • Lake District (45%)
  • Cornwall (36%)
  • Edinburgh (30%)
  • Peak District (29%)
  • London (25%)
  • Bath (25%)
  • York (22%)

With major cities such as London, Edinburgh, Birmingham and Manchester renowned for their ‘foodie’ scene, hospitality bosses are plugging further investment into these areas, opening new restaurants and pubs. Amongst them is Wetherspoon, investing in the likes of London, Glasgow, Edinburgh, Birmingham and Leeds in the next four years, creating over 10,000 new jobs.

Neil Pattison, Director at, said:

Despite there currently being a narrative around restaurants closing on our high streets, this research shows the opportunity presented to the UK hospitality sector as people plan to holiday at home this year.

Our research shows that London and other cities in the UK are going from strength to strength, with 36% of hospitality workers believing the capital to have excellent job prospects within the industry. We are also seeing big brands show their confidence in particular regions, sharing big plans to invest in major cities.

Whilst domestic trips are on the rise, there is also positive news for the sector in terms of international tourism, with a new tourism sector deal released last year committing to 130,000 new hotel rooms catering for the millions of additional tourists predicted in the UK over the next five years. For both employers and employees within the sector this is welcome news, demonstrating ample opportunity for growth and development.

Kate Nicholls, CEO of UKHospitality, commented:

In recent years we have seen the rise of the staycation, which contributes to the growth of the hospitality sector. It is great to see this is predicted to grow in 2020 with areas such as the Lake District and Cornwall reaping the economic reward of increased tourism from both international and domestic visitors, alongside large cities such as a London. This is a positive sign, amongst others, that the sector will remain resilient in 2020.